What Does PPC Stand For?

What Does PPC Stand For?

For example, when you buy adwords/adsense ads on the internet, there are two ways in which you can use this service. You can either use PPC or CPM.

PPC means that you will pay every time someone clicks on your ad (and visits your website). CPM means that you charge for however many views (impressions) that your ad receives. So if I am Apple Inc., and I advertise their latest product – an iphone 5s using Google Adwords PPC system, I will pay google $1 each time someone visits my website by clicking on my ad; whereas if I use Google Adwords CPM system, I will pay Google $0.75 for every 1000 views my ad receives over a given period of time (30 days).

CPC means cost per click, which is similar to pay-per-click (PPC) except that the advertiser only has to pay when the ad is clicked. For example, if you buy ads on AOL Search, those ads could be listed as CPC: an advertiser pays each time someone clicks its listing and visits its web site. With CPC listings you can reach people who are actively looking to purchase products or services like yours — because clicking on your listing triggers a charge to your account that’s based on what they then decide to do at your website.

If you’re looking to promote your company in the online market, using CPC and CPM would be a good option because these kinds of ads are less expensive than PPC. You only pay when someone clicks on the ad, and that’s it. There is no ongoing contract or anything like that- you can set your campaign up and cancel at any time. Because there isn’t an ongoing contract, you don’t have to pay for uninterested users who might visit your website due to lack of keywords in the title/description/content of the page. The paid ads generate much more targeted traffic because advertisers get charged a lot more money per click if they bid on popular keywords that thousands of other advertisers might also bid on.

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