Kount and Equifax Partner to Reduce Chargebacks and Fraud Rates
Kount is a global identity trust network that helps Equifax protect against digital fraud. The company’s AI connects over 17 billion devices and 32 billion digital interactions every year, enabling personalized experiences for users and reducing digital fraud. In this article, we will discuss about Kount Id 640m Kount Equifax Luminatebrienventurebeat.
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Luminate fraud platform
Kount Id 640m Kount Equifax Luminatebrienventurebeat recently announced a partnership that aims to reduce chargeback and fraud rates in the business. The partnership will allow Kount to integrate its products with Equifax’s Luminate fraud platform.
The two companies have worked together to create a comprehensive AI-driven fraud prevention platform. The platform, named Luminate, will help Equifax extend its global footprint and provide its customers with a better fraud prevention solution. It also uses real-time signals to detect and prevent fraud.
Luminate will connect data signals from more than 17 billion unique devices to offer more accurate identity trust decisions. It will also improve account creation and login processes and help reduce credit card fraud. Luminate will also integrate Kount’s Near Real-Time Chargeback Protection and Identity Trust Global Network to assist businesses in identifying and fighting online fraud.
Kount will continue to operate from its current headquarters in Boise, Idaho, and will retain its majority of employees. The company will be part of Equifax’s information solutions business unit. This partnership will allow Kount to use its existing technology, such as its data on customers, to make new offers. The partnership will also provide Kount with deeper customer insights.
The acquisition of Kount will allow Equifax to extend its global presence in fraud prevention and digital identity. The acquisition will allow the company to take advantage of the patented technology that Kount uses to link data from 32 billion digital interactions and 17 billion devices. This new platform is expected to improve its analytics, allowing Kount to help consumers avoid fraudulent transactions.
Luminate uses artificial intelligence and machine learning to make better decisions for businesses. It provides real-time fraud prevention and personalization for leading brands and enterprises. This innovative technology reduces digital fraud, false positives, and account takeovers. Its award-winning AI and data network allow businesses to fine-tune the levels of trust in identity.
Equifax has acquired a digital identity software company Kount for $640 million. The combined company will leverage Kount’s artificial intelligence and AI-driven solutions to prevent and detect fraud. The two companies will use their new combined technology to expand their global presence in digital identity and fraud prevention.
Kount aims to integrate with Equifax’s systems
Kount, founded in 2007, uses AI to analyze the accuracy of identity and make fraud decisions more quickly. By using this technology, businesses can reduce fraud, improve customer satisfaction and prevent chargebacks. The company aims to integrate with Equifax’s Luminate fraud platform to provide fraud protection for the entire lifecycle of a consumer account.
Equifax has said it will close the acquisition of Kount in the first quarter of 2021. The acquisition will help the company expand its global footprint in the digital identity space. As consumer finance and e-commerce merge, it is critical to ensure real-time fraud prevention and accurate trust levels.
As part of the acquisition, Equifax will also acquire Midigator, a company that provides post-transaction fraud mitigation solutions. The deal, announced on July 26, will expand Equifax’s reach into digital identity and fraud prevention. With this acquisition, Midigator will operate under Equifax’s United States Information Solutions unit. While Kount isn’t the first company to offer these services, Midigator offers a technology platform to help businesses understand their customers. The company’s platform complements the Equifax Kount dataset and AI-driven fraud solutions.
Kount’s Identity Trust Global Network is an AI-driven system that links billions of trust signals across the Internet. It analyzes real-time connections between identity elements to identify fraud and personalize user experiences. This helps consumers make better decisions and prevent digital fraud. This technology also reduces false positives. In addition, it can help financial institutions prevent fraud by improving customer experience.
After the recent Equifax data breach, AT&T has begun assessing the impact of the breach. According to Equifax, this cyberattack affected 143 million consumers in the U.S. It was a serious situation, as it exposed sensitive data. The company has also acquired two identity theft protection companies.
Luminate will include Kount products
Equifax’s fraud management platform Luminate will include Kount products as part of its fraud prevention suite. Luminate is cloud-based, orchestrates multiple fraud solutions, and uses machine learning to deliver insights to risk managers. It enables businesses to improve fraud detection and manage fraud decisions across the consumer account lifecycle.
Equifax recently acquired Kount, a software startup that uses artificial intelligence (AI) to detect fraud risks and minimize chargebacks. The integration of kount products into Luminate will help the fraud management platform reduce fraud and minimize chargebacks. This is an important step forward for Equifax as it seeks to improve the security and privacy of consumer accounts.
In addition to fraud detection, Kount provides email and one-to-one support. It also has APIs and SDKs that developers can integrate into their systems. These tools are aimed at medium and large businesses. While Kount isn’t perfect, it seems to be a solid solution. It is easy to install and integrate, and it promises to protect customer data from fraud.
Kount Id 640m Kount Equifax Luminatebrienventurebeat is focused on the prevention of digital fraud by harnessing the power of networked data. Its Identity Trust Global Network houses multi-dimensional data networks derived from more than thirty billion transactions a year across more than a hundred industries. It also includes decisions from thousands of fraud analysts.
